Volume 4, Issue 4, 5770

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Taking Jewish Music Mainstream

Jewish music can be described in many wonderful ways, but “cool” isn’t typically one of them. So Aaron Bisman, CEO of JDub Records, had his hands full when he set out to promote artists creating uniquely Jewish content (with Jewish texts, melodies, stories, or ideas). Bisman is rising to the challenge—creating an internationally recognized brand and getting Jewish voices into mainstream culture. This month, we partnered with JDub and bring you three of their incredible women musicians who are making Jewish music that is smart, provocative, and most decidedly cool.

Michelle Cove, Editor, mcove@brandeis.edu

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